We are Tretanz Infotech, a software studio in Rajkot, Gujarat. For years we built apps and websites for other people, and a surprising number of them sold on Instagram: sarees, imitation jewellery, home bakeries, a gym, a coaching institute, a furniture workshop. All of them had the same complaint. The DMs never stop, the same five questions come in a hundred times a day, and the sale is lost when the reply comes four hours late.
The tools that solved this were built for American marketers. They charged in dollars, could not take UPI, did not issue a GST invoice, and priced by contact count, so a reel that went viral became a bill. We wanted something that felt like it was made here.
What we decided
- Instagram first, not WhatsApp with Instagram bolted on.
- Unlimited automated DMs on every plan, including the free one. Charging per message punishes success.
- Rupee pricing, UPI Autopay, GST tax invoices, and a USD option for everyone else.
- The sale closes in the DM: product cards, quotes, invoices, payment.
- Support from the people who write the code, in Indian hours.
Trentzy launched in October 2026 after Meta reviewed and approved the app. It is early. The changelog shows what ships each week, and most of it comes from users telling us what is missing. If you sell on Instagram, we would like you to be one of them.